QUESTION 1

(a) Briefly describe the Kent and Taylor's five principles of dialogic communication.

(b) Explain using examples the principle of mutuality.

QUESTION 2

"The implications for today's managers are that to develop communicative competencies they need to accommodate both perspectives and this requires a reconceptualization of change communication as communication during change, rather than to communicate the change".

(a) Discuss the above with reference to the definition of organizational communication given in the text.

(b) Using a concrete example from your communication experience explain the implications for the educational manager of your institution.