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Why is it that small businesses like Cold Stone Creamery are at a disadvantage as they pursue non-Web-based international expansion strategies? What other international markets is Cold Stone Creamery pursuing? What type of franchise model is Cold Stone Creamery using? Why do you think they selected this type of model rather than another type of franchise network?
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How have globalization and information technology created new opportunities for entrepreneurs? Describe current demographic trends that suggest new goods and services for entrepren
In one paragraph supported by your text and other research, describe the criteria you would use if you were a manager charged with evaluating corporate contributions to decide whet
Which of the following is a characteristic of the growth stage of the product life cycle? Advertising emphasis switches to selective demand. There is a growing proportion of
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