Why is it that small businesses like Cold Stone Creamery are at a disadvantage as they pursue non-Web-based international expansion strategies? What other international markets is Cold Stone Creamery pursuing? What type of franchise model is Cold Stone Creamery using? Why do you think they selected this type of model rather than another type of franchise network?

Posted Date: 2/28/2014 4:05:24 AM | Location : United States

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