Explain the term secondary data sources, Marketing Research

Assignment Help:

Question 1:

(a) Explain the term "secondary data sources".

(b) Why should a company use all potential sources of secondary data before initiating primary data research?

(c) What pitfalls might a researcher encounter in using secondary data?

Question 2:

Outline the procedure for developing a questionnaire. Assume that you are developing a questionnaire for a new sandwich for McDonald's in several countries. Use this situation to discuss the questionnaire development.


Related Discussions:- Explain the term secondary data sources

Procedures-export trade control and licensing, PROCEDURES : Export is cons...

PROCEDURES : Export is considered as an engine of economic growth. Government make all out efforts to promote exports. At the same time, the export of essential commodities needs

Nivea case study answer plz, Ask question #Minimum Nivea (www.nivea.com) is...

Ask question #Minimum Nivea (www.nivea.com) is Beiersdorf’s (www.beiersdorf.com) largest brand in terms of sales, product and geographical reach. The brand is a market leader in a

Researchers errors, How can population definition error be minimised ?

How can population definition error be minimised ?

Major applications of consumer behaviour, Q. Show the Major applications of...

Q. Show the Major applications of consumer behaviour? Marketing strategy: The most noticeable is for marketing strategy or making better marketing campaigns. For instance by

Customs clearance stages, Customs Clearance Stages: There are four stage...

Customs Clearance Stages: There are four stages of customs involvement. These are: 1) Processing of documents at the Customs House i.e. the main office. This stage involves:

Show the market research for various new products, Q. Show the market resea...

Q. Show the market research for various new products? • recognize the various products available in the market, • assess the consumer demand, • identify the ingredient

How post purchase behaviour of a consumer can be explained, Q: How Post Pur...

Q: How Post Purchase behaviour of a consumer can be explained? Ans: Post-purchase behaviour engages all the consumers' activities and the experiences that follow the purchase.

The relationship between communication and loyalty, discuss the relationshi...

discuss the relationship between marketing communication and brand loyalty

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd