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Explain the elements and factorsof market communication
when considering the elements and factors which contribute to marketing communications, it is significant to account for the context in which communications will contribute. For instance, falling sales often provoke a response by management to increase or change advertising. Perception of the brand by the target audience might be inaccurate or not what was intended, or a new product might be launched into a competitive market where particular positions have been adopted by competitors. These contexts comprise a set of specific circumstances in which a marketing communication episode might (will) occur. List of possible contexts is endless, and task facing marketing communications managers is to identify the key aspects of any situation and deliver promotional messages which complement the context. This allows audiences to interpret messages correctly and maintain a dialogue.
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