Explain ethical aspect of advertising, Marketing Management

Q. Explain Ethical Aspect of advertising?

Ethics are ethical principles are values that govern the action of individual or group. It is a branch of social- science which assists us to choose between right and wrongs, good and bad. Ethics in advertising must not exercise fear and indecent language, sexual appeal, exercise persuasion, false claims, baseless and misleading comparisons, must not undermine the position of women aged-persons, shouldn't promote the use of undesirable products like tobacco, shouldn't pollute the thinking of children, alcohols etc.

Posted Date: 8/2/2013 3:48:00 AM | Location : United States

Related Discussions:- Explain ethical aspect of advertising, Assignment Help, Ask Question on Explain ethical aspect of advertising, Get Answer, Expert's Help, Explain ethical aspect of advertising Discussions

Write discussion on Explain ethical aspect of advertising
Your posts are moderated
Related Questions
what is 7P in marketing management

Question: Medical care facilities are free in the Government hospitals. However several private clinics exist in Mauritius. Clinic Darne is one of them. It is situated in the p

Marginal Approach to Ad-budget: - In this schema advertisement budget is decided on the basis of marginal costs and marginal revenue of advertising. Marginal cost here signifies i

Should video game companies continue to alter their products to include other functions, such as e-mail?

Q. Explain the different Objectives of the advertising? Answer: Introduction of Objectives is those end points towards which every activity of an organisation is oriented. Wit

Question : (a) Explain the term service encounter. (b) With reference to examples of services, discuss the three levels of customer contact services. (c) One tre

¨ Enclosed you will find our estimate of Well Water's most recent income statement and its current balance sheet. Please note that the asset values are estimated market value

Marketing plan for a "global" Airline company that is localising the global. e.g. Lufhtansa in nigeria