Explain ethical aspect of advertising, Marketing Management

Q. Explain Ethical Aspect of advertising?

Ethics are ethical principles are values that govern the action of individual or group. It is a branch of social- science which assists us to choose between right and wrongs, good and bad. Ethics in advertising must not exercise fear and indecent language, sexual appeal, exercise persuasion, false claims, baseless and misleading comparisons, must not undermine the position of women aged-persons, shouldn't promote the use of undesirable products like tobacco, shouldn't pollute the thinking of children, alcohols etc.

Posted Date: 8/2/2013 3:48:00 AM | Location : United States







Related Discussions:- Explain ethical aspect of advertising, Assignment Help, Ask Question on Explain ethical aspect of advertising, Get Answer, Expert's Help, Explain ethical aspect of advertising Discussions

Write discussion on Explain ethical aspect of advertising
Your posts are moderated
Related Questions
Formulating the Marketing Strategy: Formulation of marketing strategy consists of two main steps: 1. selecting the target market. 2. positioning the offer. 3. assembli

pros, cons and risk associated with core marketing strategies of nike

Explain about the push strategy in briefly. A pushstrategy comprises convincing trade intermediary channel members to “ push ” the product during the distribution channels to t

Your first assignment is to conduct a marketing audit on your chosen product. Information that will assist you to analyze this firm can be found on the internet, you can look to fi

Define international marketing and furnish its features.

Five years ago, you bought a house for $151,000, with a down payment of $30,000, which meant you took out a loan for $121,000. Your interest rate 5.75% fixed. You would like to pay

Q. Measuring the Advertising Effectiveness? Measuring the Advertising Effectiveness The need or significance of evaluating the effectiveness of advertising arises for a numb

AMAZON internet marketing strategies.


Question 1: a) Consider that you are the manager of a tourism or hospitality organisation. In this context, explain the benefits of using the marketing concept in your organisa