Explain ethical aspect of advertising, Marketing Management

Q. Explain Ethical Aspect of advertising?

Ethics are ethical principles are values that govern the action of individual or group. It is a branch of social- science which assists us to choose between right and wrongs, good and bad. Ethics in advertising must not exercise fear and indecent language, sexual appeal, exercise persuasion, false claims, baseless and misleading comparisons, must not undermine the position of women aged-persons, shouldn't promote the use of undesirable products like tobacco, shouldn't pollute the thinking of children, alcohols etc.

Posted Date: 8/2/2013 3:48:00 AM | Location : United States







Related Discussions:- Explain ethical aspect of advertising, Assignment Help, Ask Question on Explain ethical aspect of advertising, Get Answer, Expert's Help, Explain ethical aspect of advertising Discussions

Write discussion on Explain ethical aspect of advertising
Your posts are moderated
Related Questions
This debate requires you to show your understanding of consumer behaviour in designing promotion campaigns - the topic of the week. The case in point is the promotion of socially b

State about the term - Advertising   Advertising is the most usually used tool for informing the present and prospective consumers about the product, its quality, availabilit

Explain about Marketing in words of American Marketing Association. Marketing: The American Marketing Association (AMA) explains marketing by “The process of executing and

Many service sector businesses fail because their marketing managers do not have any experience in the marketing of services. They often have been previously involved in the mark

Q. How to select an ad agency? Financially Sound: - The ad-agencies which are monetarily sound and have good turnover have better contract with media owners. The agencies whi

Differentiate between Services and Goods and explain the areas in which the attributes of services create needs in the marketing mix?

SWOT Analysis is a strategic planning method used to assess the internal & external environment in which a company operates and competes. Internal environmental factors are classif

Illustrate about the Demand Based Pricing At times, prices are determined by the demand for product. Under this method, without paying much attention to cost and competitor's p

I need help

What are the interest of organization, customers and society? We should be specified here the interests of the organization, customers, and society. Very frequently these inter