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Explain Downward communication.
Downward communication: It moves downward in an organisation. The formal communication in between a subordinate and superior where the superior sends directions or instructions to his subordinates is downward communication. Such downward communication from the superior to the subordinate should be:
Finish in all respects
- In a clear language it issued
- On time
- Rational
- Able of implementation
- In writing
- Described clearly as to its purpose
- To the point and brief
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