Customer satisfaction and service quality, Operation Management

Assignment Help:

Customer Satisfaction and Service Quality - Operation Strategy

Although you have seen examples of the dimensions along which companies compete and approaches to operations strategy formulation illustrated by the approaches of Hill , Platts and Gregory and Slack, it is important to consider the dimensions of service quality. The following well known analysis by Parasuraman, Zeithaml and Berry (1985, 1994) is based on a 'gap' or disconfirmation model.

Essentially we are attempting to define customer requirements or service quality. Parasuraman et al describe ten determinants of service quality.


Related Discussions:- Customer satisfaction and service quality

Describe the steps accuracy of the information, Rate, from the best to the ...

Rate, from the best to the worst, each of the sources you indicated in #1 above as being sources you will use in your analysis in terms of its probable reliability. Discuss the ste

Historical development of operations management, Historical Development of ...

Historical Development of Operations Management Evidence of formal management of operations can be traced back as far as the Babylonian kingdom of Hammurabi, around 2100 BC bu

How supply chain change works, An online retailer of a single product has f...

An online retailer of a single product has four major markets in the four "corners" (North-East, South-East, North-West and South-West) of a country. Assume that daily demand in ea

Develop an aggregate plan for helter industires, Helter Industires, a compa...

Helter Industires, a company that produces a line of women's bathing suits, hires temporaries to help produce its summer product demand. For the current four-month rolling schedule

What are the utilization or efficiency of the repair shop, A fleet repair f...

A fleet repair facility has the capacity to repair 900 trucks per month. However, due to scheduled maintenance of their equipment, management feels that they can repair no more tha

Describe distribution manager funtions, In the table given below the Distri...

In the table given below the Distribution Manager is expected to service these DCs as per the demands placed. If the actual sales after completing week one is as follows, what woul

Explain these with the actual service delivered, Q1 Evaluate the service to...

Q1 Evaluate the service to club members and casual flyers by completing a table similar to Table 3.1. Q2 Chart the five performance objectives to show the dif¬fering expectations

Explain expects to perform the modifications to vehicles, Honda Motor Compa...

Honda Motor Company has discovered a problem in the exhaust system of one of its automobile lines and has voluntarily agreed to make the necessary modifications to conform with gov

Define customer driven analytic to make managerial decisions, 1) What assum...

1) What assumptions are necessary when using customer driven analytics to make managerial decisions? 2) How does the IT strategy of 7/11 influence other aspects of the business

Performance and productivity measurement, Task 1 Read: Chapter 7 of the cor...

Task 1 Read: Chapter 7 of the core learning material and supporting text chapters on Performance Measurement. Task 2 Investigate: Either investigate the performance measurement

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd