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Your company makes baby seats for cars and RVs. Your main product was designed some time ago, and new and better engineering data are available, but your product has a good record with very few quality problems. Even in most crashes, the seats perform well. Still, the new information would allow you to upgrade the product significantly (about a 7% improvement). However, changing the manufacturing process would be a significant cost, which you are unlikely to recover because competing products are already cheaper than yours. You have a legal fiduciary responsibility to your company to maximize your profit. What should you do?
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