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QUESTION
a) Elaborate on three advantages and three disadvantages of online survey.
b) One to one marketing is a type of relationship marketing. Explain what is meant by this statement.
c) Explain the following terms:
i. Behavioural Segmentation
ii. Marketing Mix
iii. Mouse traps
iv. RFM Analysis
v. SWOT Analysis
QUESTION 1 (a) Explain the term e-procurement and asses the pros and cons of e-procurement. (b) What are the challenges that may be faced in implementing e-procurement in th
How does Costco get its products? Also is there discussed prices for them?
Question 1: Describe the concept of quality. What are the challenges of managing quality across the organisation? Concept of Quality Challenges of managing quality ac
Question 1: Performance management is beneficial to the organisation only. Explain? Question 2: Many organisations get a lot of resistance from employees when they try
Problem: (a) Differentiate between a work group and a work team. (b) Explain clearly the different types of team in organisation. (c) Referring to your organization o
What would be the aims and objectives of the business Luke is planning to implement after graduation? His Business deals with people that are unaware of the modern world of tech
Question 1: (a) Explain the difference between the storefront model and the auction model in e-commerce. (b) A company would like to extend its business over the Internet.
Question 1: ‘Planning is a means to an end, a method used to position an organisation, through prioritising its use of resources according to identified goals.' Show the ad
The last 30 years has witnessed substantial reduction in the level of tariffs applicable by nations members to the WTO. However, this has also been accompagnied by a rapid prolifer
Question 1: "Managing innovation is a challenge to management...." Peter Drucker How can management effectively manage innovation? Question 2: "Without exception, the d
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