Discuss the different pricing strategies accessible to an organization.

Each product has a price, although each firm is not essentially in a position to find out the price at which this must sell its product while products are undifferentiated and competitors many. The firm has no market power and should take the price level. Imposed through the market but while a firm has developed strategic marketing programme and therefore has gained similar degree of market power sitting the price is a key decision that conditions the success of its strategy to a huge extent. Thus there must be appropriate pricing strategy.

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