Discuss construct validity and types of construct validity, Marketing Research

Discuss construct validity and types of construct validity.

Answer

Construct validity addresses question of what construct or characteristic the scale is, in fact, measuring. When assessing construct validity, researcher attempts to answer theoretical questions about why scale works and what deductions can be made concerning underlying theory. Hence, construct validity requires a sound theory of nature of construct being measured and how it relates to other constructs. Construct validity is most sophisticated and tough type of validity to establish. Construct validity includes convergent, discriminant, and nomological validity.

 

Posted Date: 9/13/2013 5:49:39 AM | Location : United States







Related Discussions:- Discuss construct validity and types of construct validity, Assignment Help, Ask Question on Discuss construct validity and types of construct validity, Get Answer, Expert's Help, Discuss construct validity and types of construct validity Discussions

Write discussion on Discuss construct validity and types of construct validity
Your posts are moderated
Related Questions
prepare a list of five products by your family.indicate who is the information gatherer, the influencer, the decision maker, the purchaser and the user

Define Data cleaning in preliminary data analysis Data cleaning focuses on error detection and consistency checks and treatment of missing responses. First step in the data cle

Procedural Formalities : The ECGC has three types of claim forms: (i) Form No.501 for claims rising due to non payment for goods accepted by the buyer, (ii)Form No.502 for claims

what is cost plus pricing nd give some examples of cost plus pricing?


1. What issues would need to be considered in choosing a sample to investigate each of the following claims? Give an example of a way a sample might be chosen which would be likely

The review of literature is not mere reading for sake it is also not a causal reading like reading of a story or novel. It is focused and directed towards specific purposes. It is

After studying this unit, you should be able to: I describe the reasons for documentation in export trade 1.  Explain functions of different kinds of documents needed for perfor

Describe the Meaning of Research Research in common man's language refers to "search for knowledge". Research is basically the process of finding solution to a problem after

Legal Dimension : When the goods are in transit from the exporter to the importer, they are, at different stages, in the custody of different agencies and authorities including th