Discuss construct validity and types of construct validity, Marketing Research

Assignment Help:

Discuss construct validity and types of construct validity.

Answer

Construct validity addresses question of what construct or characteristic the scale is, in fact, measuring. When assessing construct validity, researcher attempts to answer theoretical questions about why scale works and what deductions can be made concerning underlying theory. Hence, construct validity requires a sound theory of nature of construct being measured and how it relates to other constructs. Construct validity is most sophisticated and tough type of validity to establish. Construct validity includes convergent, discriminant, and nomological validity.

 


Related Discussions:- Discuss construct validity and types of construct validity

Surrogate information errors, Surrogate Information Errors: this type of er...

Surrogate Information Errors: this type of error occurs when the information sought by the researcher is different from the information needed to solve the problem. For example whe

What do you mean by public relations, Problem 1 While developing an adv...

Problem 1 While developing an advertisement, some theories are useful. Discuss the two theories to design an advertisement. Hierarchy of effects theory Means end theor

Marketing principles, give examples of different product strategies used by...

give examples of different product strategies used by different similar companies to sustain competitive advantages and justify wether thestrategies have been successful

How can you explain the concept of culture and subculture, Q. How can you e...

Q. How can you explain the concept of culture and subculture? For the principle of studying consumer behaviour culture can be defined as the sum total of learned beliefs values

Limitations of the marketing research, Limitations of the marketing researc...

Limitations of the marketing research: Fragmently: many times, marketing research tends to be fragmently in its approach as a result of which it becomes difficult to have an

Agency commission on exports, Agency Commission on Exports : Authorised de...

Agency Commission on Exports : Authorised dealers may allow payment of commission, either by remittance or by deduction from invoice value, on application submitted by the exporte

Frustration of contracts , FRUSTRATION OF CONTRACTS : There can be several...

FRUSTRATION OF CONTRACTS : There can be several factors beyond the control of the parties to a contract which makes the performance of contractual obligations impossible. Example

Moving averge, inn moving average method, we need data of atleast a) three ...

inn moving average method, we need data of atleast a) three years b) four Years c) five years d) six years

Legal dimension-need for cargo insurance, Legal Dimension : When the goods...

Legal Dimension : When the goods are in transit from the exporter to the importer, they are, at different stages, in the custody of different agencies and authorities including th

Information search and decision making, Consumers are engage in both inter...

Consumers are engage in both internal as well as external information search. Internal search engages the consumer identifying alternatives from his or her memory. For certai

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd