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Access - Customer Satisfaction and Service Quality
Involves approachability and ease of contact. It means: the service is easily accessible by telephone (lines are not busy and they don't put you on hold), waiting time to receive service (e.g. at a bank) is not extensive, convent hours of operation and convenient location of service facility.
NOTE: NOTE: below are the 2 textbooks used in the course and it is important to use quantitative analysis techniques covered in both texts. PMBA 6312 Quantitative Methods/Research
What is really being marketed (want satisfied), and who is the target market? 1. Golf equipment 2. College textbook 3. Beauty salon 4. Mouthwash
1. Discuss the advantages and disadvantages of diversity in the work place 2. Discuss some of the legal guidelines in place to protect diversity in the workplace 3. Identify
Increasing the size of the samples in a study to estimate the difference between two population means will increase the level of confidence that a decision maker can have regarding
A jet engine has ten components in series. The average reliability of each component is 0.998. What is the reliability of the engine? (Round your answer to 3 decimal places, the
Bond validation-Semi-annual interest. Find the value of a bond maturing in 6yrs. with a $1,000 par value and a coupon interest rate of 12% (6% paid semi-annually) if the required r
The value chain priorities can be quite different for firms taking different business strategies. Create examples of value chains for three firms: one using cost leadership, anothe
Define financial leverage and give two examples to support your definition?
Diagram the process in a manner similar
Discuss the supply management's heightened concern for future acquisition needs - for example, capital equipment acquisition, supplies contract, standard commodity, etc.
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