Why is the interactive or coupling model of innovation

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Reference no: EM132183974

1. Why is the ‘interactive’ or ‘coupling’ model of innovation considered a more effective approach to developing new products or services than the ‘linear’ models of innovation? Illustrate your answer with appropriate examples.

2. What were the key factors that made Mahindra and Mahindra’s products a major success in international markets?

3. How did Mahindra & Mahindra improve its brand image in global markets?

Reference no: EM132183974

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