Which make access to distribution channels difficult

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Reference no: EM131181119

You are the marketing manager of a food products company that is considering entering the Indian market. The retail system in India tends to be very fragmented. Also, retailers and wholesalers tend to have long-term ties with South Korean food companies, which make access to distribution channels difficult. What distribution strategy would you advise the company to pursue? Why?

Reference no: EM131181119

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