What sort of segmentation does readymade use

Assignment Help Business Management
Reference no: EM131262024

READYMADE-FOCUS AND SEGMENTATION ReadyMade markets itself as a magazine catering to GenNest, the group of consumers ages 25 to 35 who are just settling down after college. The young couples that make up this group are buying their first houses and taking on domestic and decorating roles for the first time. They are interested in being stylish, while at the same time maintaining their own unique personalities.

But ReadyMade appeals to a wider variety of readers than just GenNest. The magazine has subscribers in all age groups, from teens looking to spruce up their rooms to retirees looking for projects to enliven their homes. This diversity offers a unique challenge to ReadyMade as it tries to promote itself to advertisers who need to know what sort of people will be reached through advertisements appearing in the publication.

Questions

1. How does ReadyMade communicate the demographics of its reader base to advertisers who want to see specific statistics that do not easily represent ReadyMade's target market?

2. What sort of segmentation does ReadyMade use when it markets to businesses and investors?

3. What ideas do you have that would help ReadyMade reach out to new subscribers without alienating its loyal base?

Reference no: EM131262024

Questions Cloud

Discuss how smoking has affected someone in your life : Discuss how smoking has affected someone in your life. What disease(s) have they developed and do they still smoke? Based on our week's lecture on the respiratory system, what damage does smoking do to our bodies?
How the operon helps microbe survive and possibly thrive : Explain how the operon helps microbe survive and possibly thrive in its environment. Include details about conditions that trigger expression of the gene(s). Explain when this regulation occurs: During transcription, translation, or posttranslation
Do buildings have identifiable features : What are typical foods served in the culture? Are there any typical styles of dress?
Briefly explain what antibiotic resistance is : In your initial post, briefly explain what antibiotic resistance is, where it comes from, and why it is an issue. Then propose potential solutions and/or precautions. Be persuasive.
What sort of segmentation does readymade use : What sort of segmentation does ReadyMade use when it markets to businesses and investors?  - What ideas do you have that would help ReadyMade reach out to new subscribers without alienating its loyal base?
How does each method affect the financial statements : The practice of reporting financial information as a function in today's operation of a medical practice is particularly important due to intense demands for fiscal acuity. Therefore, it's important to understand the difference between cash and a..
Describe the development of the human embryo : Describe the development of the human embryo from the formation of the zygote to the point where the three embryonic germ layers develop. List the types of adult tissues that are derived from each of these germ layers.
Explain the difference between marketing research and a dss : In the absence of company problems, is there any reason to develop a marketing DSS?  -  Explain the difference between marketing research and a DSS.
What role might marketing research play in the facilitation : The task of marketing is to create exchanges. What role might marketing research play in the facilitation of the exchange process?

Reviews

Write a Review

 

Business Management Questions & Answers

  How can a study of the history of business

How can a study of the history of business as well as organizational structure shed light on contemporary organizational concerns? What did you acquire from reading the Chandler article that clarifies subjects you face in your organizational life?

  What is the net income for this firm

Billy's Exterminators, Inc., has sales of $752,000, costs of $312,000, depreciation expense of $64,000, interest expense of $42,000, and a tax rate of 35 percent. What is the net income for this firm? (Do not round intermediate calculations.)

  Analyze the environmental factors of office depot

Analyze the environmental factors of Office Depot. Describe the changes that are incurring in the industry growth, characteristics, etc...

  1 product knowledge ie local festivals for the month

1. product knowledge i.e. local festivals for the month featured restaurants special promotions and packages updates

  Characteristics describe innovative organizations

What characteristics describe innovative organizations? If you were attempting to transform an average organization into an innovative organization, what is the most significant obstacle you might encounter?

  Risk identification process

1. What value would an automated asset inventory system have for the risk identification process?

  Technology strategy and forecasting

Given all the several technology predicting approaches and determine the key factors in shaping an organization's "TF portfolio," that is, the TF techniques it chooses to implement?

  Benefits and costs of using a common currency for greece

What are the benefits and costs of using a common currency for Greece, Germany, and the EU - how do the austerity programs imposed by the bailouts help a Greek firm that exports olive oil?

  Using negotiation skills to defuse emotional responseswhat

using negotiation skills to defuse emotional responseswhat negotiation skills are required to say no and mean it

  Lieu of original note and guaranty agreement

The FDIC presented photocopies of the promissory note and personal guaranty. Robert objected to these copies being admitted as evidence, since they were not the original notes. Should the photocopies be admitted into evidence in lieu of original n..

  Explain how data will be used to drive supplier performance

Create a Supplier Evaluation template with the key criteria data you want to analyze.

  Prepare a report on a company she energy

Prepare a report on a company "SHE ENERGY". Introduction Mission Statement, Vision Statement of the Company, Swot Analysis, Trends in Non-Alcoholic Beverage, Best Strategic Position, Product Attribute , Distribution channels

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd