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Consider what you've learned about Elizabeth Arden's distribution strategy. Where would you expect to find your beauty products for sale? Why would Elizabeth Arden add to its distribution strategy by offering its prescription skin care line exclusively at physician's offices? Would this increase the confidence of consumers to know that this line is carried in this environment?
Review the reasons for their decision to sell their products through prestige retail, spa, and now the professional skin-care market. How might this decision enhance their long term values? After reading through the various methods of distribution in this module, what factors do you think are important in understanding Elizabeth Arden's future distribution decisions?
After you have read through the entire case study, post your responses to each of the questions below. For your answer to the third question, you should include a full discussion of at least two possible alternatives. For your response to the fourth and fifth question, respond as though you are the marketing manager of this company.
select a product that you like or a product you use. design a sales presentationcampaign that introduces an idea for
What the key proposition/ features of the brand? Who is the target audience? Key features of the brand that differentiate itself from competitors
Using the internet, find and report on a company that is using any of the "Elements of Culture" presented in the text in their marketing efforts.
As growth in Asia gathers momentum, prospects for the growth of the insurance sector, in a regional with low insurance penetration, are promising. Analyze the prospects for sustained growth of this vital sector. (300 words max)
the discussion board db is part of the core of online learning. classroom discussion in an online environment requires
Explain Designing Technologies and Discuss why interfaces need to be transparent and adaptable to their users
Analyze the five (5) forces of competition to determine how they impact the company. Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats
your manager tells you about a new department the company will be adding that is part of the companyrsquos strategic
How can we consider Jimmy Buffett fans as members of a reference group? A brand community? 2 Refer to your responses to question 1. What kind of opportunities does the existence of the Buffett community.
Show that the only subgame perfect equilibrium involves play of (D, D) each period. - Model the negotiation between successive players 2t-1 and 2t as a joint decision.
Assuming you were formulating a strategy to enter the pain relief market and that there was only a single incumbent player. Using the perceptual map in the positioning screencast, assume this firm is located in the bottom right
Sustainable Marketing - A New Era in the Responsible Marketing Development by Marek Seretny and Aleksandra Seretny.
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