What is the decision facing elizabeth arden

Assignment Help Marketing Management
Reference no: EM131320936

Consider what you've learned about Elizabeth Arden's distribution strategy. Where would you expect to find your beauty products for sale? Why would Elizabeth Arden add to its distribution strategy by offering its prescription skin care line exclusively at physician's offices? Would this increase the confidence of consumers to know that this line is carried in this environment?

Review the reasons for their decision to sell their products through prestige retail, spa, and now the professional skin-care market. How might this decision enhance their long term values? After reading through the various methods of distribution in this module, what factors do you think are important in understanding Elizabeth Arden's future distribution decisions?

After you have read through the entire case study, post your responses to each of the questions below. For your answer to the third question, you should include a full discussion of at least two possible alternatives. For your response to the fourth and fifth question, respond as though you are the marketing manager of this company.

  1. What is the decision facing Elizabeth Arden?
  2. What factors are important in understanding this decision situation?
  3. What are the possible alternatives? Fully describe at least two.
  4. Pretend you are the marketing manager at Elizabeth Arden. What decision(s) do you recommend?
  5. What decision(s) do you recommend? What are some ways to implement your recommendation?

Reference no: EM131320936

Questions Cloud

What do you learn if you square a multiple correlation : How does a cross-lagged panel correlation design provide evidence to support a causal link between two variables?
What are the equilibrium concentrations of electrons : What are the equilibrium concentrations of electrons and holes as a function of x? Obtain the expressions of the drift and diffusion current densities as a function of x.
What is the formulae for the equilibrium electric field : What is the formulae for the equilibrium electric field at a plane x from the front surface for a constant diffusivity and mobility?
How the marketing plan can be applied : In 200 words, discuss how the marketing plan can be applied to a new product launch.
What is the decision facing elizabeth arden : What is the decision facing Elizabeth Arden? What factors are important in understanding this decision situation? What are the possible alternatives? Fully describe at least two.
Psychology developed primarily as an experimental science : Why do you think this change has occurred? Do you think an increasing reliance on non-experimental methods is beneficial or detrimental to the field?
What is the dollar value of one euro in the spot market : What is the per-share value of the company's common stock - What is the dollar value of one euro in the spot market?
Operations in a normal business environment : What are Psychographics and how would they affect operations in a normal business environment?
What difficulty did you encounter implementing your solution : How did you approach this assignment? How did you design your solution? What difficulties, if any, did you encounter implementing your solution? How did you test your solution?

Reviews

Write a Review

Marketing Management Questions & Answers

  Select a product that you like or a product you use design

select a product that you like or a product you use. design a sales presentationcampaign that introduces an idea for

  What the key proposition/ features of the brand

What the key proposition/ features of the brand? Who is the target audience? Key features of the brand that differentiate itself from competitors

  Determining the elements of culture

Using the internet, find and report on a company that is using any of the "Elements of Culture" presented in the text in their marketing efforts.

  Prospects for the growth of the insurance sector

As growth in Asia gathers momentum, prospects for the growth of the insurance sector, in a regional with low insurance penetration, are promising. Analyze the prospects for sustained growth of this vital sector. (300 words max)

  At a minimum each student will be expected to post an

the discussion board db is part of the core of online learning. classroom discussion in an online environment requires

  Explain designing technologies

Explain Designing Technologies and Discuss why interfaces need to be transparent and adaptable to their users

  Forces of competition to determine how they impact company

Analyze the five (5) forces of competition to determine how they impact the company. Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats

  Your manager tells you about a new department the company

your manager tells you about a new department the company will be adding that is part of the companyrsquos strategic

  Ppportunities does the existence of the buffett community

How can we consider Jimmy Buffett fans as members of a reference group? A brand community? 2 Refer to your responses to question 1. What kind of opportunities does the existence of the Buffett community.

  An infinite period repeated prisoners dilemma game

Show that the only subgame perfect equilibrium involves play of (D, D) each period. - Model the negotiation between successive players 2t-1 and 2t as a joint decision.

  Formulating a strategy to enter the pain relief market

Assuming you were formulating a strategy to enter the pain relief market and that there was only a single incumbent player. Using the perceptual map in the positioning screencast, assume this firm is located in the bottom right

  A new era in the responsible marketing development

Sustainable Marketing - A New Era in the Responsible Marketing Development by Marek Seretny and Aleksandra Seretny.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd