What are the key issues mistine should address
Course:- Case Study
Reference No.:- EM13529128

Assignment Help
Expertsmind Rated 4.9 / 5 based on 47215 reviews.
Review Site
Assignment Help >> Case Study

In writing your paper you are to assume that the instructor has read the case; therefore, there is little value in simply restating background information. Instead, your goal is to use this information to discuss and explain implications, to offer meaningful insights, and to offer recommendations that are supported by well-reasoned logic and rationale.


1. Based on the SWOT analysis provided in the case, what are the key issues Mistine should address in its strategic planning as it looks to continue its growth and dominance in the Thai market? Discuss.

2. How can Mistine match its strengths with its market opportunities to create competitive advantages moving forward?

3. How can Better Way stay on top in Thailand while it looks to expand internationally? Explain and discus.

4. What specific strategic marketing initiatives would you recommend over the next five years? Discuss.


Verified Expert

Preview Container content

After the analysis of the entire information with respect to the domestic market of Mistime, a number of key issues have been identified that are supposed to be considered for being identified and solved. These issues have been identified from the perspective of the strategies being used. Firstly, changes are supposed to be made within the strategy of commission for the motivation, encouragement and inspiration of the salesmen towards both, increasing in the level of sales and being prolonged towards the company, instead of being focused on providing commission of 20 per cent to 30 per cent(Larsen, 2007). For being capable of reaching the customers, there is a need for adding extra channels with respect to distribution like ordering through phone, being present at supermarkets or convenient stores. The company should be continuously focused on having constant campaigns of advertising and the development of new products. This is important for initiating penetration within the segment of men.

Put your comment

Ask Question & Get Answers from Experts
Browse some more (Case Study) Materials
Clarify your purpose(s) for communicating with the employees at the Nebraska plant. Consider what the employees will want to know and how they will need to feel about Superi
Prepare a business report of about 1500 words that analyses the ethical issues raised in the case study and explores how the client might respond if something goes wrong after
Provide a definition explaining the information each Data Item provides you as a potential investor in the stock - Compare and contrast the current market value of each stoc
Describe what is meant by the term ‘whistle-blowing' from various points of view such as law-makers, senior management and those considering becoming whistle-blowers - Prepa
Develop and demonstrate a website which encapsulates the essence of the college and provides an attractive resource for the promotion of the college to prospective students
Describe the approach you would take in your performance feedback session with James. What would you say, in what sequence would you say it, and what information would you r
Imperial Sandwich Plc is to be established shortly. The founders are considering their options with regard to capital structure. A total of £5 m will be needed to establish th
Review Case Study 10-4, ‘Possible Illegal Discrimination at Tractors, Inc.'. After proper analysis of the system described, identify and evaluate the illegal issues, present