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Choose two out of three essay questions to respond to for the examination. Each question must be typed, double-spaced, with a 12 point font. Each question should be a minimum of 2.5 -3 pages in length in order to receive full credit. You also must include personal feelings, examples and relate concepts from class discussions in order to receive credit. These two questions will be worth 100 points toward your examination grade. Keep in mind that this is an individual effort and no collaboration between members of this class is acceptable. If you use another person's work (i.e. Text or articles online.) , you must cite the author in a works-cited section. My expectation would be that you would have a minimum of three sources per essay. Taking another individual's thoughts, expressions and or written work withoutcitation is a violation of academic integrity. Any questions you might have should be directed to the professor for further explanation.
1) Marketers need to recognize and understand consumer behavior in order for their business to be successful. List and explain why understanding consumer behavior is so important. This must include several examples. Also within your explanation show how businesses should attempt to understand consumers and what potential customers are looking for in products and or services?
2) Define product positioning. Next, briefly explain the steps in the product positioning process. Within your explanation please identify why it would be to the firms advantage to choose product positions(s) for their product. Specifically examine McDonald's and explain how McDonald's could expand or modify their positioning strategy?
Starting with a given location of the empty hole, find a shortest sequence of moves that eliminates 14 pegs with no limitations on the final position of the remaining peg.
"Internal Environment" Please respond to the following: CHOOSE A COMPANY you researched to determine that company's strengths and weaknesses. Be as specific as possible.
Watch a speech broadcast on C-SPAN by a business or professional leader. Critique his or her use of gestures, movement, posture, eye contact, facial expression, vocal delive
King Arthur expects 150 knights for an annual dinner at Camelot. Unfortunately, some of the knights quarrel with each other, and Arthur knows who quarrels with whom. Arthur
Winona Ryder was arrested for shoplifting from Saks Fifth Avenue in California. One of the members of the jury panel for her trial was Peter Guber, a Hollywood executive in
Regarding conflict at work, give me a scenario where you think a manager should intervene. Give me a scenario where you think a manager should not intervene. What do you t
Apply the nearest-neighbor algorithm to the instance defined by the intercity distance matrix below. Start the algorithm at the first city, assuming that the cities are numb
Assume that you are an entrepreneur who has created a successful new venture. The venture is posed to expand domestically and internationally. In an eight- to ten-page paper
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