Technicalities of reliability and validity in applied market

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Q. The break-even point occurs where: a) The creditors' interest equals the owner's interest in the business. B) Assets also liabilities are equal on the balance sheet. C) The organization's fixed expenses equal its variable expenses D) Total revenue equals total expenses

Q. "One need not be concerned with the technicalities of reliability also validity in applied marketing research. Main thing is which research corroborates future results." Please give example?

Reference no: EM1396807

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