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Summary of Case Monitoring and analyzing changes in population demographics is an important part of the marketing intelligence data included in a marketing information system. Although this data can be gathered by syndicated or customized research, much of this information is gathered by government research that is available for free on the Internet. In this discussion, you will gather and compare data from two free online government sources to simulate the role of a marketing researcher.
You will be comparing both the Federal Census Bureau site and a state website for this assignment.
Using both the State of Michigan data and the U.S. Census data sites listed above, develop a report on a city or county in Michigan that answers the questions below. Please use a city or county in Michigan so that you can compare the State of Michigan website to the U.S. Census bureau site. Other sites will not be accepted in your research for this assignment.
If all orders are backlogged and the cost of lost customer goodwill from carrying a single chair on backorder is $20, what order-up-to (base stock) level should CITW use - w
Should Dannon start to proactively communicate to consumers about its CSR initiatives, and if so, what benefits and risks would Dannon face? What would be the implications f
Define the target customer for Coca Cola Company, Be specific. Develop a customer persona. What information do your buyers want to know? What do you want the buyers to kn
In the very first year of operations, we would aim at selling close to 100,000 bottles of the deodorant, thus generating total revenue of US$1.1mn. Assuming in the very firs
Using a spreadsheet software program, create a chart showing the costs of your product or service and at least three different price points you might consider selling the prod
isit www.census.gov/compendia/statab/rankings.html or www.census.gov and use State Rankings and Vital Statistics to identify the top six states for marketing products to the
The planning stage of a DSM involves consideration of ‘where do we want to go?' and targets. Discuss the importance of establishing targets early on in campaign planning and
What can you do for your target market? I will provide them with a mobile, car tracking product that can be incorporated into their cellphone so that they can easily monitor
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