Reference no: EM13969262
Critical Analysis
Working individually, you are required to research and analyze the public relation strategies of a select non-profit entity or organization. You will write a brief, but insightful report demonstrating your understanding of their strengths, weaknesses, opportunities and threats (SWOT). Additionally, you are expected to identify their primary public relations' goals and objectives.
• Raise awareness
• Influence desire
• Encourage trial
• Facilitate purchase
• Create loyalty
Please select from one of the following:
| Alvin Ailey Dance Foundation |
National Collegiate Athletic |
| American Ballet Theater |
Association |
| American Heart Association |
National Public Radio (NPR) |
| American Red Cross |
Nature Conservancy |
| Bill and Melinda Gates Foundation |
People for the Ethical Treatment of |
| Black Girls' Rock, Inc. |
Animals (PETA) |
| Boston Symphony Orchestra |
Public Broadcasting Systems (PBS) |
| (Pops) |
(RED) |
| Charity: water |
Smithsonian Institutes |
| Do Something |
St. Jude's Children's Research |
| Doctors Without Borders |
Hospital |
| First Nations Development Institute |
Sundance Film Festival |
| KaBOOM! |
TED Talks |
| Kauffman Foundation |
United States Olympic Committee |
| Keep a Child Alive |
(USOC) |
| MacArthur Foundation |
US National Park Service |
| Make-a-Wish America |
USO |
| Museum of Modern Art |
World Wildlife Fund |
Analyze the use of one or more of the following PR tools/strategies:
• Broadcast media (radio or television)
• Press Conferences/Special Events
• Press Releases/Media Alerts
• Digital and Print Media (magazines or newspapers)
• Blogs and/or Social Media (apps, networks, platforms, etc.)
• Other (brochures, contests/giveaways, newsletters, promotions, etc.)
Please use following format and headlines to outline your critical analysis. You should have one paragraph per section not to exceed three (3) pages:
I. Overview
II. Strengths - Internal
III. Weaknesses - Internal
IV. Threats - External
V. Opportunities - External
VI. Suggestions
VII. References* - requires APA format
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