Reference no: EM13740854

Question 1: Which of the following non-profit, locally funded and controlled organizations offer housing rehabilitation and financial services to neighborhood residents?

Which company paid its employees to volunteer in their communities two days a week after a tsunami in Japan disrupted operations at its U.S. facilities?

• General Electric.
• UPS.
• Sony.
• Honda Motor Company.

Question 2: As communications improve and people around the world are able to witness the horrors of natural disasters, terrorism, and war, international relief efforts by corporations are becoming:

• Less important.
• More important.
• Obsolete because of social media.
• A liability because of negative media.

Question 3: Which of the following sectors receives the largest percentage of corporate cash and in-kind contributions?

• Health and human services.
• Education.
• Civic and community.
• Culture and arts.

 Question 4: Another term for corporate giving is corporate:

• Welfare.
• Goodwill.
• Philanthropy.
• Citizenship.

Question 5: Which of the following is not a strategy to help companies get the most benefit from their contributions?

• Use hard-nosed business methods to assess the impact of gifts.
• Align priorities with employee interests.
• Establish priorities even if they come into conflict with firm core values.
• Draw on unique competencies of the business.

Question 6: The term civic engagement describes:

• The active involvement of businesses and individuals in improving communities.
• A competitive, free market environment.
• Strong governmental regulation to control businesses at the municipal level.
• A close and collaborative business-government relationship.

Question 7: Which company provided one million free vouchers for its online technology skills courses and certification exams during 2009?

• Apple, Inc.
• IBM Corp.
• Microsoft Corporation.
• Dell, Inc.

Question 8: Foreign-owned corporations use foundations:

• More frequently than U.S. firms.
• Less frequently than U.S. firms.
• About as often as U.S. firms.
• Only for setting up disaster relief.

Question 9: Habitat for Humanity is considered a:

• Corporation.
• Government division.
• Nongovernmental organization.
• Program for the homeless.

Question 10: The share of all giving made up by in-kind contributions of products and services have been:

• Rising steadily over the past decade.
• Declining steadily over the past decade.
• Remaining relatively constant over the past decade.
• Declining sharply over the past decade.

Question 11: According to a Harvard Business Review study, which of the following is not an area in which corporate contributions are most likely to enhance a company's competitiveness?

• Context for strategy and rivalry.
• Demand conditions.
• Stakeholder management.
• Factor conditions.

Question 12: What company gives all of its earnings to charity?

• Seventh Generation.
• The Body Shop.
• Newman's Own.
• Patagonia.

Question 13: Which company donates 5 percent of its branches or stores' total sales revenue to a worthy local nonprofit organization three days a year?

• H&M.
• Whole Foods Markets.
• Bank of America.
• Citigroup.

Question 14: What percentage of AT&T's procurement spending went to minority, women, and disabled veteran-owned businesses in 2011?

• 1 percent.
• 5 percent.
• 15 percent.
• 25 percent.

 Question 15: The Ad Council's inaugural campaign slogan was:

• "Friends don't let friends drink and drive."
• "A mind is a terrible thing to waste."
• "Loose lips sink ships."
• "Only you can prevent forest fires."

Question 16: The agency created in 1934 and charged with regulating interstate and international communications by radio, television, wire, satellite, and cable is called:

• Online Privacy Commission.
• Securities and Exchange Commission.
• Federal Communications Commission.
• Federal Trade Commission.

Question 17: Global businesses that have extended their public relations strategies globally should:

• Ensure that sufficient funding is allocated globally for a positive and effective public affairs impact.
• Never decentralize their global public relations programs to ensure the company has "one voice."
• Assume that there is no anti-American sentiment in the countries where they have operations.
• Ignore local customs and emerging issues in the locations where they operate.

Question 18: The "WE AGREE" campaign was an image advertisement about what?

• Facebook's position on bullying.
• Chevron's position on big oil's support of local schools.
• S.C. Johnson's focus on supporting American families.
• BP's focus on supporting clean energy sources.

Question 19: Who warned, "Advertisements contain the only truth to be relied on in a newspaper?"

• Barack Obama.
• Bill Clinton.
• Thomas Jefferson.
• George Washington.

Question 20: The International Public Relations Association was founded in:

• 2009.
• 1970.
• 1955.
• 1930.

Question 21: Crises are:

• Not unique.
• Always tragedies.
• Often unexpected events.
• Rarely disruptive.

Question 22: In a 1998 FTC report to Congress, how many websites did the government agency find collected personal consumer information?

• Less than 10 percent.
• Approximately 25 percent.
• Approximately 67 percent.
• Over 85 percent.

Question 23: According to comScore, a provider of digital intelligence, in December 2008 the total number of individuals, aged 15 and older, who accessed the Internet from their home or work computers was:

• 100,000.
• 1 million.
• 1 billion.
• 10 billion.

Question 24: Scenario-based press releases, key discussion points, and procedures to activate the organization's website are all part of which step in an effective crisis management plan?

• Get ready before the crisis hits.
• Communicate quickly, but accurately.
• Use the Internet.
• Do the right thing.

Question 25: The right to free speech is protected under the U.S. Constitution's:

• Fifth Amendment.
• Third Amendment.
• First Amendment.
• Preamble.

Question 26: In 1889, the first public relations department was created by:

• John Rockefeller.
• George Westinghouse.
• Andrew Carnegie.
• Franklin Pierce.

Question 27: A critical function of the public relations manager is:

• Crisis management.
• Financial management.
• Corporate governance.
• Accounting.

Question 28: What describes the practice of businesses using their public relations' outreach in ways to influence the public's opinion of a political or legislative issue of concern to the company?

• Influential advertising.
• Issue advertising.
• Capstone advertising.
• Political advertising.

Question 29: In 2011 Facebook and Time Warner joined forces to create this program against bullying

• "Stand Up Against Bullies".
• "Prevent Bullying Now".
• "Be Brave: Stop Bullying".
• "Stop Bullying: Speak Up".