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Choose two out of three essay questions to respond to for the examination. Each question must be typed, double-spaced, with a 12 point font. Each question should be a minimum of 2.5 -3 pages in length in order to receive full credit. You also must include personal feelings, examples and relate concepts from class discussions in order to receive credit. These two questions will be worth 100 points toward your examination grade. Keep in mind that this is an individual effort and no collaboration between members of this class is acceptable. If you use another person's work (i.e. Text or articles online.) , you must cite the author in a works-cited section. My expectation would be that you would have a minimum of three sources per essay. Taking another individual's thoughts, expressions and or written work without citation is a violation of academic integrity. Any questions you might have should be directed to the professor for further explanation.
1) Marketers need to recognize and understand consumer behavior in order for their business to be successful. List and explain why understanding consumer behavior is so important. This must include several examples. Also within your explanation show how businesses should attempt to understand consumers and what potential customers are looking for in products and or services?
2) Define product positioning. Next, briefly explain the steps in the product positioning process. Within your explanation please identify why it would be to the firms advantage to choose product positions(s) for their product. Specifically examine McDonald's and explain how McDonald's could expand or modify their positioning strategy?
Sales forecasting is often viewed as one of the most difficult challenges for sales executives, marketing managers, and others responsible for making them. One of the reasons for this is that those responsible for making sales forecasts recognize..
Discuss how a security code review for an embedded system would be similar to and different from a security code review of a Web application containing the same number of lines of code.
In an international organization, which HR practice do you believe would be most useful to the employees? Please support your answer.
Estate Planning Individual Research Project 1. Hal made the following gifts this year- • $270,000 to his daughter • $150,000 to his son • $35,000 to his grandson • $15,000 to City University. Suppose the tax rates for 2012 are in effect. Calculate Ha..
managers misconceptions about trainingi recently read a white paper by a company called future think on the future of
Find potential areas of conflict within or between departments caused by the creation of the new, centralized Customer Service Department.
Because of the success of the Nutri-Sports Energy Bar in the United States, NutriStar is considering offering it in Latin America. With its domestic facility currently operating at capacity, the President of NutriStar has decided to investigate th..
List the advantages and disadvantages of entrepreneurship that you know and explain them briefly.
Describe how the current practice for consolidation is consistent with the entity theory of consolidation?
Will organizations justify high salaries while firing or laying off large numbers of employees and explain what role does equity theory play in executive compensation and employees' perceptions of executives' pay?
In Keynes' Income-Expenditure Model, all points along the AS curve have something in common. What do they have in common?
Expect the maintenance also operating costs to be $3000 a year also to increase $600 per year. The salvage value of the machine will be $20,000. Illustrate what is the rate of return for this machine?
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