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1.) A number of factors contribute to the pricing strategies for a product. Considering the workhorse segment in the simulation, what pricing strategy would be most effective considering both the market's needs and the product life cycle? As the product moves through the life cycle, how should the pricing strategy change?
2.) Explain the reason for positioning and repositioning products. Choose a product with which you are familiar, preferably one in your industry, and explain how it might be repositioned. Indicate its current position in the market, a desired position, and how you would manage the repositioning effort.
Explain Why is it important to keep abreast of technology trends when running an eBusiness and Why is benchmarking an important activity in the analysis of eBusiness Web sites
Describe a product you like that you believe more people should purchase. As a marketer, how would you reposition the product in the consumer's mind to increase its purchase? Outline your strategy. Create a new tagline for this product.
Related to cultural awareness and strategy (Oreo). Summarize and evaluate Oreo's approach to market entry and identifying and evaluating the various external environmental factors being considered.
Poter's 5 Forces: Rivalry among existing firms, Threat of substitute products
Should chain stores imitate the packaging of leading brands? (Store brands will frequently have the look of a well-known brand). Why or why not?
How could a marketing manager for the following use the material in this chapter to guide the development of a national advertising campaign (choose one)? To assist local retailers or organizations in developing their promotional activities? Would..
What is the difference between one-price and flexible-price policies? Which is most appropriate for a hardware store? Explain your reasoning in detail with examples or citations from the textbook
Choose two products; each one should currently be in a different stage of the product life cycle. (Explain why you think each product is in the particular stage)
Do firms that use good ethical practices have an advantage or disadvantage? Do you think consumers will pay a few cents more for non-polluting soap or environmentally friendly food products? Even popular movies have raised this question
Describe the typical work relationship between a project manager and a contract manager. You are writing a procurement SOW for an RFP. What items are you likely to include in this SOW
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Task: The purpose of this assignment is to provide an opportunity to utilise your knowledge of international marketing to undertake an analysis of the overseas market condition to develop a practicable marketing plan
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