Question based on marketing strategies

Assignment Help Operation Management
Reference no: EM13106380

Travelmania Inc. is a new, Internet based travel agency specializing in customized exotic and adventure travel. The company has limited resources and very low level of awareness in the market. Even within the exotic and adventure travel market, it has to deal with competition from the major online travel companies and needs to create a comprehensive differentiation and branding strategy. What segmentation variables would you use to segment the market, and which segment would you focus on? What should be the key concept at the center of the company's brand identity? Describe what should cross the customer's mind when they come across the Travelmania brand name.

Reference no: EM13106380

Questions Cloud

Statistical significance and practical significance : What is the difference between statistical significance and practical significance? Why is statistical significance not necessarily of practical important difference to a business decision?
Find the downward acceleration of m2 mass : The string connecting the m1 and the m2 passes over a light frictionless pulley. Given m1 = 1.77 kg, m2 = 7.24 kg, m3=2.23 kg, and g = 9.8 m/s2. The acceleration of gravity is 9.8 m/s2 . Find the downward acceleration of m2 mass.
Advantages and disadvantages of entrepreneurial ventures : Many entrepreneurs enter the global market for a variety of reasons. Why is it important for entrepreneurs to learn to think globally? What are the advantages and disadvantages of entrepreneurial ventures to move into the global marketplace?
Find the electric force on the proton : A proton is at the origin and an electron is at the point = 0.45 , = 0.31 . Find the electric force on the proton.
Question based on marketing strategies : Travelmania Inc. is a new, Internet based travel agency specializing in customized exotic and adventure travel. The company has limited resources and very low level of awareness in the market.
Hypothesis testing-bmi of men-women : Hypothesis Testing: We wish to test the claim that the mean body mass index (BMI) of men is equal to the mean BMI of women. Use the data to the right to test this claim.
Calculate the minimum value of the index of refraction : A glass sheet 1.40 ?m (micrometer) thick is suspended in air. In reflected light, there are gaps in the visible spectrum at 538 nm and 615.00 nm.
Benefits-disadvantages of computer communication channel : Write paragraph response explaning advantages and disadvantages of physical presence, written/printed, and electronic/computer communication channels.
Calculate the new contribution per unit : Your company has a market share of 25%. The total market size is $100 million. Your contribution margin (the ratio of the contribution per unit over the price per unit) is 20%.

Reviews

Write a Review

Operation Management Questions & Answers

  Book review - the goal

Operations Management is about a book review. Title of the book is "Goal". This book has been written by Dr. Eliyahu Goldartt. The book has been appreciated by many as one of those books which offers an insight into the operations and strategic capac..

  Operational plan in hospitality enterprise

Operational plan pertaining to a hospitality enterprise is given in detail in the solution. The operational plan is an important plan or preparation which gives guidelines regarding the role and responsibilities of each and every operation at all lev..

  Managing operations and information

Recognise the importance of a strategic approach to the development and deployment of organisational information systems. Demonstrate an understanding of the importance of databases and their integration to the organisation's overall information mana..

  A make-or-buy analysis

An analysis of the holding costs, including the appropriate annual holding cost rate.

  Evolution and contributor of operations management

Briefly explain Evolution and contributor of Operations management.

  Functions and responsibilities of an operations manager

A number of drivers of change have transformed the roles, functions and responsibilities of an operations manager over recent years. These drivers have not only been based on technological innovations but also on the need for organisations to develop..

  Compute the optimal order quantity

Compute the Optimal Order quantity of DVD players. Determine the appropriate reorder point.

  Relationship to operations practice in the organisation

Evaluate problems in operations and identify approaches to overcoming them. Critically evaluate operating plans and identify areas for improvement. Justify, implement and evaluate changes to operations in line with modern approaches.

  A make or buy analysis

Develop a report for Figi Fabricating that will address the question of whether the company should continue to purchase the part from the supplier or begin to produce the part itself.

  Prepare a staffing plan

Prepare a staffing plan showing the change of your unit from medical/surgical staffing to oncology staffing.

  Leadership styles in different organizations

Ccompare the effectiveness of different leadership styles in different organizations

  Risk management tools and models

Be able to understand the concept of risk, roles and responsibilities for risk management and risk management tools and models.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd