Protecting market share, Dell Corp. has entered the printer

Protecting market share

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Reference no: EM1333942

Dell Corp. has entered the printer market, HP's most successful product line. They have taken a 13% market share and climbing. That means HP has lost 13% market share. They are still the leader with over 50% market share. If you are the product manager at HP, what will you do to protect your market share against Dell?

Reference no: EM1333942

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