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1. In 200 words or more. Explain how the promotional tools used by an airline would differ if the target audience were (a) consumers who travel for pleasure and (b) corporate travel departments that select the airlines to be used by company employees.
2. In 200 words or more. Suppose you introduced a new consumer food product and invested heavily both in national advertising (pull strategy) and in training and motivating your field salesforce to sell the product to food stores (push strategy). What kinds of feedback would you receive from both the advertising and your salesforce? How could you increase both the quality and quantity of each?
Why has Dell been successful at building a social media program? Can you build a top-down Dell corporate brand with a decentralized social media structure
Cultural information that management needs to consider in the modification of current marketing strategies and materials in order to reach customers and drive orders.
Describe the four dimensions of culture proposed by Hofstede. What are the managerial implications of these dimensions
Explain Progress Report and What are the global considerations for an all-inclusive resort
If you are working in a super market, what techniques/tools you will use in data collection. How are you going to analysis the data and make inferences
Overseas Market Understanding - Clearly in order develop an International Marketing Strategy there is a need to develop a highly relevant and strong understanding of the agreed overseas market
1.what is your opinion about the marketing profession?2.do you perceive your enrollment in this course as a need or a
Draw a scatter diagram of the data to determine whether a linear model appears to be appropriate and determine the least squares line.
In this task you are required to identify new marketing opportunities for Super Cycles in the form of new products or services not currently offered by Super Cycles.
Describe the target market for the company's product and Analyze Company G's competitive environment utilizing Porter's Five Forces model of competitive forces
What are some of the similarities and differences between motivational interviewing techniques used in a counseling setting and persuasive techniques used in a business sales setting
What is the Channel Conflict between Viacom and Time Warner and What is the channel arrangement between Viacom, Time Warner, and consumers? Who are the intermediaries
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