Most of companys profits come from few customers

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The 80/20 concept suggests that most of a company’s profits come from a few customers. Assume literally the 80/20 split is true for a company. As a marketing manager, would you recommend that the company ignores the 80% of customers it makes very little or possibly no profits from and caters more thoroughly to the 20% it makes most if not all of its profits from? Yes or no? Explain.

Reference no: EM131437810

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