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Is it ethical to take office supplies from work for home use? Make personal long-distance calls from the office? Use company time for personal business? Or do these behaviors constitute stealing?
If you exaggerate your credentials in an interview, is it lying? Is lying to protect a co-worker acceptable?
List and explain a variety of pricing objectives. - Give an example of each major type of pricing objective. - Why do many firms not maximize profits?
Evaluate the sales promotion options, and recommend two of them to the bank.
marketing plan for an art or cultural festival or an event
Access articles about the history, business approaches, management, and marketing of Eastman Kodak and Fujifilm. Eastman Kodak has been a developer and pioneer of photographic films for over 130 years. Although it invented the digital camera, the com..
Describe the logistics system that overnight small package delivery companies use to ensure that timely delivery of undamaged packages occurs on a consistent basis
Explain Finagle a Bagel and What financial issues has growth created for Finagle a Bagel and What does that have to do with the bottom line
You have just been hired as a new Business-to-Business (B2B) marketing associate with ZMX Global, inc., a national distributor of food, beverage, and supplies to hospitality oriented businesses.
You, the sales manager, asked a sales representative to create a training session for the sales team, a task that will require the salesperson to spend about $60 on materials that company policy expressly prohibits salespeople from charging on the..
What is the relationship between marketing ethics and organizational performance? What are the elements of a strong ethical compliance program to support responsible marketing and a successful marketing strategy
My goal is to fully understand the difference of how these issues differ from B2C and B2B sites as well as its difference to brick and mortar businesses. Please provide references for additional research.
IKEA Case Study: What do you think? What would you do? What problems do you foresee and how will this impact IKEA's Swedish concept
Conduct a risk assessment of the political-legal environment. Analyze potential risks and propose risk management strategies. Research information related to marketing and promotion.
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