Reference no: EM131276814
Strategic Marketing- W2-A1
Review the important themes within the sub questions of each bullet point. The sub questions are designed to get you thinking about some of the important issues. Your response should provide a succinct synthesis of the key themes in a way that articulates a clear point, position, or conclusion supported by research.
When Henry Ford marketed the Model T a hundred years ago, he stated customers could have any color they wanted as long as it was black. We have come a long way since then. The types and variety of cars have exploded, and now cars are available in a multitude of colors.
1. Identify the different segments of the automobile market.
2. Discuss the types of people who buy minivans, pickup trucks, sports cars, SUVs, compact cars, and luxury cars. What are the benefits for the auto companies to segment the market? Give reasons for your answer.
3. Determine if it is possible for a company to attract customers from one market segment into another market segment and still earn a profit. Explain why.
Your initial posting should be the equivalent of 1.5 single-spaced pages (700 to 800 words) in length. APA formatting and reference all sources used.
|
Is more rapid turnover among employees beneficial to firm
: It is generally agreed that the current workers have a very small probability of being employed by the same firm throughout their work lives. In previous generations it was common for people to have just one employer. Is more rapid turnover among emp..
|
|
Marketing departments report to the head of sales
: Marketing departments report to the head of sales, should be the other way around where the sales department reports to a marketing director?
|
|
Workplace enhances employee performance
: Why do you think that use of personal devices in the workplace enhances employee performance? How is the work-home balance improved with dual-use-devices? How has IT improved security features of employee dual-use devices?
|
|
Compute estimated total cost at completion of the project
: Planned duration of a project is 28 weeks. Budget at completion for the project is $525,000. Cost variance. Schedule variance. If rest of the project is assumed to be completed at the current cost performance level, compute estimated total cost at co..
|
|
Identify the different segments of the automobile market
: Review the important themes within the sub questions of each bullet point. The sub questions are designed to get you thinking about some of the important issues. Identify the different segments of the automobile market. Discuss the types of people wh..
|
|
Statements about world population trends
: Which of the following statements about world population trends are TRUE: Adam showed Tom that he has a gun then he asked Tom to sign a contract transferring the ownership of Tom’s land to Adam. In this situation
|
|
Ethics is a hot topic in business
: Ethics is a hot topic in business, as well as in Project Management. Read the PDF entitled "Ethics in Project Management". Using some of the examples presented therein, what kinds of dilemmas have you either seen, encountered, or can envision from yo..
|
|
Analyze the use of an enterprise software systems
: Analyze the use of an Enterprise Software Systems (ESS) in a health care organization with regard to its effects on operational outcomes. Based on the recommendations that you made in the Part I of this discussion, determine a significant drawback o..
|
|
The segmenting step of the segmentation process
: The move of the "Baby Boomers" into the 45-64 age group has. The segmenting step of the segmentation process:
|