Solution-Identify strategic aspects of levi positioning

Identify strategic aspects of levi positioning exercise

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1. Identify the strategic and tactical aspects of Levi's positioning exercise.

2. How risky is limiting a product's market potential for the sake of maintaining brand integrity?

3. The Levi product has not really changed since the Gold Rush days. How do you account for the phenomenal transformation to become an American icon and 'coveted symbol of the casual, unpretentious American lifestyle'?

Reference no: EM13913841

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Identify strategic aspects of levi positioning exercise

Reference no: EM13913841

Reference no: EM13913841

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