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Advertising and Promotion
PART 1-
Please respond to the following:
• Use the Internet to learn about Facebook, Twitter, and other "social media." Describe how you see the potential of these tools to help in a marketing campaign for a small business, determine the best possible way to leverage Facebook, Twitter, and other social networking sites to advertize and promote the small business of your choice. Explain your rationale.
• Select a small business with which you are familiar and then determine the best way for that business to stretch its advertising budget. Provide specific examples to support your response.
PART 2-
Create the form including the relative weights of each category and the grading scale to use (for example, for grading criteria you could use 1-9; low, mid, or high; or poor, mediocre, average, or excellent)
Explain Purchase Decisions and What companies have been successful giving tangibility to their services
Develop the company's branding, pricing, and distribution strategy - Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses.
Explain Target Markets and Competitive Advantage and marketing is the same regardless of whether it is for a service and good or e-commerce and brick-and-mortar
Explain the profit maximizing, or loss minimizing level of output - Define a normal profit and an economic profit
Explain Marketing Campaign for Youth Football Team and Positioning- fixing the entity in the minds of the consumers in the target market
Describe the logistics system that overnight small package delivery companies use to ensure that timely delivery of undamaged packages occurs on a consistent basis
1. What are some of the likely problems facing the marketing manager in a small firm who plans to search the Internet for information on competitors' marketing plans? How can the marketing manager minimize those problems?
Distinguish clearly between a Marketing Strategy and a Marketing tactic.
Need to develop a plan, outlining marketing strategies and presenting an action plan (with a realistic budget) that an actual company could implement.
Explain XML Technology and Find two examples of XML technology being used by corporations today
The U.S. is experiencing increasing ethnic diversity.
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