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Question regarding consumer behaviour.
1. Explain how red bull has been able to arouse and activate the consumer decision making process.
2.Why do you think red bull has been able to be successful in entering the evoked set of consumers?
3.What could influence consumer to stop purchasing Red Bull?
4. From a consumer decision making perspective, how has red bull been successful in maintaining brand loyalty in the energy drink market?
Attachment:- Marketing.zip
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