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Assignment: Social Media Strategy for Competitive Advantage
Winer (2011) suggests an important feature of services is that because they are often distributed by people, their quality may be inconsistent at different points in time. Many services companies are seeking new methods to distinguish themselves from the competition. The Internet and information technology have provided robust, tangible opportunities for such differentiation.
Using the Nord, Paliszkiewicz and Koohang article in the readings and one additional source from the KU Library, write a persuasive essay on how organizations in the tax services industry can rethink their social media strategy to gain competitive advantage.
Your essay should make use of explanation to demonstrate that one proposal is more reasonable than another idea. A persuasive essay tries to convince a reader to accept a definite point of view. Your paper should range between 2-3 pages of content and include in-text citations for references.
Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension. Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a r..
Report on Industry Attractiveness
The supervisor at the American airline check-in counter observes the following process characteristics: the average amount of a passenger spends on check-in is 30 minutes from start to end; there is, on average, one customer exiting the check-in coun..
??Discusses the components of a marketing plan in detail. Please also include in-text citations and a reference list, both in Harvard style. In sum, the following sections should appear in your marketing plan (in order):
Describe how you see the potential of these tools to help in a marketing campaign for a small business. determine the best possible way to leverage Facebook, Twitter, and other social networking sites to advertize business.
How do you summarize the results to create the top 3-5 issues to present to the overall group? Remember, you may need several rounds of -voting and discussion? to end up with a few key priorities for action. Estimate how much time each would take ..
research and discuss maslows theory of needs and how it is applied to marketing.define the stages of the consumer
Develop and write an alternative IMC plan that involves the company you currently work for or the company you want to start up. You must address the following in your IMC plan.
1q. how might the various definitions of quality apply to skilled care?2q. how are the principles of total quality
1the managed care phenomenon was welcomed mostly bynbspnbspnbspnbspnbsp a.employersnbspnbspnbspnbspnbspnbspnbsp
Discuss the importance of establishing targets early on in an advertising campaign.- Explain the usefulness (or not) of perceptual mapping in planning advertising.
How do you benchmark yourself against your peers? Why do companies benchmark themselves? Discuss the risks vs. benefits of benchmarking
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