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In your role as the new human resources (HR) manager, you plan to prepare a series of videos with various scenarios. These scenarios will allow the employees to view real-life sexual harassment issues that they may have to deal with.
You are asking one of your male managers and one of your female managers to help create the video. In the scenario, the male manager frequently acts as a male chauvinist and seems oblivious to the existence of gender discrimination, while the female has actually experienced it.
You want the video to specifically address the following 3 issues, to sensitize your managers to gender discrimination:
Find an example of a current event in the news that describes a real sexual harassment issue.How was the issue addressed?
If the responsible manager and employees involved had been more aware of the Civil Rights Act or the gender sensitivity issues involved, how could he or she have handled it differently?
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In your opinion, are organizations, in general, living up to their diversity mission statements? Is there a proverbial 'Glass Ceiling' for certain groups of people?
What demographic and Psychographic data is used within your industry in an effort to understand and serve the needs of consumers?
If you were to develop a recruitment policy, explain what factors you could include to ensure that diversity initiatives are in place.
Describe secondary research information as a competent in an integrated marketing plan, including ways in which it might and might not be used.
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