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1. Identify and discuss the ways in which consumer and business goods and services can be classified.
2. List and explain the purpose of each step of the new-product process . Describe the factors contributing to a new product's or service's success or failure.
3. Focus group interviewing is both a widely used and widely criticized research technique in marketing. List the advantages and disadvantages of focus groups. Some experts suggest that the next frontier for focus group research will be the Internet. What are the advantages and disadvantages of using the Internet to conduct focus groups? To answer this question you are encouraged to do outside research on focus groups and how they operate.
4. Assume that your favorite grocery store has implemented a store service card - or maybe they already have. The card allows customers to receive special discounts and cash personal checks. Beginning with the registration process for the card and continuing through its use at the checkout stand, discuss all the types of data that could be collected and how the information data can be used to build customer relationships. One of the best places to get additional information on this subject is to ask the manager of your local super market. Kroger and Harps use these cards but Wal-Mart does not. You could ask these stores about them.
5. Here you may discuss with your classmates whatever you found most interesting in this week's chapter(s). This forum is optional however good quality posts to this area will enhance your overall participation grade.
6. Discuss the new product development concepts covered in this video. How will new technology such as 3d printers and work-flow software change new product development?
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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