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1. Identify and discuss the ways in which consumer and business goods and services can be classified.
2. List and explain the purpose of each step of the new-product process . Describe the factors contributing to a new product's or service's success or failure.
3. Focus group interviewing is both a widely used and widely criticized research technique in marketing. List the advantages and disadvantages of focus groups. Some experts suggest that the next frontier for focus group research will be the Internet. What are the advantages and disadvantages of using the Internet to conduct focus groups? To answer this question you are encouraged to do outside research on focus groups and how they operate.
4. Assume that your favorite grocery store has implemented a store service card - or maybe they already have. The card allows customers to receive special discounts and cash personal checks. Beginning with the registration process for the card and continuing through its use at the checkout stand, discuss all the types of data that could be collected and how the information data can be used to build customer relationships. One of the best places to get additional information on this subject is to ask the manager of your local super market. Kroger and Harps use these cards but Wal-Mart does not. You could ask these stores about them.
5. Here you may discuss with your classmates whatever you found most interesting in this week's chapter(s). This forum is optional however good quality posts to this area will enhance your overall participation grade.
6. Discuss the new product development concepts covered in this video. How will new technology such as 3d printers and work-flow software change new product development?
Developing brand strategies for a service requires special attention to choosing brand elements, establishing image dimensions, and ________
How does the market demand curve change (as a function of marketing expenditure) during recession
1. What is your assessment of the state of research and data analysis in your organization? What would you recommend to further improve your organization's marketing research process and/or marketing information systems?
target corporationrsquos supply chainthe purpose of this assignment is to confirm understanding of a supply chain and
Explain the degree to which your organization operates as a centralized versus decentralized organization
Issues in Global Marketing. Major Project Requirements, The paper is expected to cover the recent issue Volkswagen has faced, further to the discovery that it had manipulated its system to pass emission tests. I am assuming all of you are aware of th..
Explain How does the choice of distribution channel affect pricing strategies
Now that you have determined your preferred networking group/organization, write a two page paper, discussing what membership offers. Cite the positive opportunities this offers. Introduction: Name the organization. What are the requirements for memb..
1 one of the major disadvantages of the focus group interview approach is thatnbspnbspnbspnbsp a.nbsp ideas generated
change is considered by many as the new normal. effective change management must be part of an organizationrsquos dna.
Do you have a problem with the fact that Marina took to social media to quit her job in such a public way? Why or why not
Identify and describe a potential ethical dilemma that a marketer might face when segmenting a market. How might this concern be appropriately addressed given the need to satisfy stakeholders whose requirements may often be in conflict? The person re..
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