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Section A Identify and explain the key macro and micro environmental factors which will impact on the marketing planning for a consumer electronics product of your choice over the next 12 months in a defined geographical market of your choice.
Word Limit 750 words
Section B
Define segmentation, targeting and positioning. For your chosen product, identify and define a target market segment and desired positioning for the product, and explain how all elements of the marketing mix can be used to achieve success in your target segment.
Word Limit 1250 words
revise your executive summary from assignment 1 based on the outcomes and implementation of your marketing
Using one of the Data Tools and Apps from the United States Census Bureau, choose some interesting census data and perform a statistical analysis on it in order to answer a question you want to answer with the data
Using the methods discussed in this chapter, analyze Best Brand Lighting Inc's two market segments. What questions would you want to ask management and which fact-finding studies would be appropriate to support this analysis?
identify a business that has recently experienced challenges issues or taken advantage of opportunities related to
Share a key influence related to choosing a brand that a colleague posted that you may have overlooked in your initial posting. Be specific about why that influence would (or would not) be appropriate for you in choosing a product or service, a..
1.Idle production capacity may be related to inventory or capacity management.
Which of the following is a disadvantage of qualitative interviewing relative to participant observation? Which of the following is an advantage of qualitative interviewing relative to participant observation?
In 530 words please describe how marketing efforts and marketing mix will change with each phase in the product life cycle of a fictitious summer makeup kit from MAC Cosmetics' that focuses that includes a bronzer, highlighter, blush, BB Cream, li..
Segmentation, targeting and positioning are interrelated activities which are important to achieving a successful Marketing Mix. Discuss any two brands from two different industries who have been successful in using these concepts in pursuit of th..
what are some ways in which companies can ensure they are properly incorporating their intangible intellectual capital
What are the three major lessons you learned
1nbsp describe the relationship between differentiation and position of products or services.2nbsp analyze the impact
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