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1. Explain the difference between direct and database marketing using examples to illustrate.
2. Outline the factors have driven the resurgence of direct marketing in recent years and use examples to illustrate.
Discuss the different creative approaches to direct marketing or sales promotions available.- Discuss the importance of involvement with particular reference to creative appr
The planning stage of a DSM involves consideration of ‘where do we want to go?' and targets. Discuss the importance of establishing targets early on in campaign planning and
Explain the characteristics that distinguish advertising from other elements of the marketing communications mix. In particular highlight the differences between advertising
Explain why the various characteristics of the media such as interactivity, dramatic effect or imagination are important considerations during the process of media selection
Theoretical approaches continue to haunt the media planner as an ideal that is unreachable but so desirable. Explain in depth marginal analysis in the media-planning context
At point B (273K) the melting point of ice becomes achieved and the temperature becomes constant as ice changes state to liquid (water) - individuals experiences temperature
Define your company's target market. Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethni
How do the results of research studies advance or impede theories or models?- How do you expect that the results of your dissertation study may advance knowledge of this theor
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