Explain devising marketing mix

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Reference no: EM1336899

Explain Devising Marketing mix

Please assist with the following so that I can complete the assignment:

Kudler is interested in expanding its service offering to add a catering service in addition to the in-store parties that it currently offers. Look at the market research available on Kudler's intranet site and write a 1,400-1,750-word paper in which you provide examples of the kinds of opportunities Kudler has in its marketing mix (product, price, place, and promotion) for its new catering service. Specifically, do the following:
a. Assess the relative value of the three pieces of market research.
b. Explain the components of the marketing mix for Kudler's new catering service (product, place, price, promotion).
c. Explain how Kudler should determine the products it wants to offer.
d. Explain how Kudler should determine what its pricing should be relative to other catering companies.
e. In terms of a catering service, explain what the term place means.
f. Explain how Kudler might go about promoting the catering service.
g. Describe how Kudler's target market affects its use of technology.
h. If Kudler does decide to go with a catering service, explain how this decision will mesh with its decision to use local organic growers.

Reference no: EM1336899

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