Explain and compare buying products online

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Explain and Compare Buying Products Online

Details: Books and computer-software products sell effectively on the Web. Publishers and third parties sell both from sleek Web sites all over the world.

Interview a consumer from each of the following age groups:

18-25 years old

26-45 years old

46 years or above (you may vary the ages slightly)

Determine which they purchase more of online: books or software.

Then, address the following questions:

Do they prefer buying from Web sites and having products delivered?

Is shopping at a bricks and mortar establishment preferable?

Do they do a little of both: online shopping and bricks and mortar?

Compare and contrast responses. What are the implications for sellers

Reference no: EM1333955

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