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Exercise 3b develop an efe matrix for hershey company

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Exercise 3B Develop an EFE Matrix for Hershey Company

Step 1: Join with two other students in class, and jointly prepare an EFE Matrix for Hershey. Refer to the cohesion case (p.26) and to exercise 1b (p.35), if necessary, to identify external opportunities and threats. Make sure the factors you include are both specific and actionable. Use the online sources listed in the table 3-8. Be sure not to include strategies as opportunities, but do include as many monetary amounts, percentages, numbers, and ratios as possible.

Textbook: David & David, Strategic Management: A Competitive Advantage Approach 16th Edition

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The External Factor Evaluation (EFE) Matrix evaluates the external opportunities and threats being faced by the organization. The EFE matrix is an analytical tool which analysis the strategic position of the organization regarding external threats and opportunities

Reference no: EM131220052

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