Examine the dimensions of the consumer segments

Assignment Help Marketing Management
Reference no: EM131223529

Go to the Strategic Business Insights website.

Take the VALS Survey. Have the results sent to you by email. The results are sent in a Microsoft® Word document showing your primary and secondary VALS segments.

Go to the Nielsen website.

Explore the Nielsen Segmentation Methodology, the featured and other segments, and then click on Zip Code Lookup. Enter your Zip Code (44095) and the code provided and click Enter. A map showing your geographic area will pop up along with information on the distribution of people by age, race/ethnicity, marital status, and presence of children. On the left will be three options: PRIZM, P$CYCLE, and ConneXions (three segmentation techniques based on Zip Codes, Wealth, and Connectivity).

Click on PRIZM to view the list of primary segments for your geographic area. Into which of these segments would you place yourself and why?

Write a 1,400-word segmentation analysis that includes the following:

Summarize your results.

Summarize what you learned about these segmentation methodologies.

Compare your results showing your buying behaviors with what you know of organizational buying behaviors.

How do consumer behaviors differ from organizational behaviors?

Examine the dimensions of the consumer segments as well as organizational segments.

Cite a minimum of two scholarly sources.

Format your paper consistent with APA guidelines.


Reference no: EM131223529

Customizing service offerings to customers

General Motors, specifically in the context of creating interactions, gathering customer data, and customizing service offerings to customers. The memo will be assessed base

What are the internal strengths and weakness of your company

Mktg305 Marketing Principles Group Project Assignment. A SWOT analysis will answer these questions: What are the internal strengths and weakness of your company? What are the

Evaluate your legal rights as a franchisee

Assignment : Your Own Franchise, evaluate the phase of the franchise to conclude what the next logical phase will be. Support your response, Evaluate your legal rights as a fr

Heuristics in completing ordinary activities

Many of us use heuristics each day in completing ordinary activities such as planning our meals, executing our workout routine, or determining what route to drive to school

Creating a marketing plan

A SWOT analysis is a key component in creating a Marketing Plan. Please conduct a SWOT analysis for ONE of the following retail companies: LL Bean, Sears, Neiman Marcus, Bes

What are the differences between primary and secondary data

Discuss the five advantages of secondary data, and also the five disadvantages of secondary data. Why do we need to evaluate data? Explain how a researcher evaluates seconda

What changes did kmart make to its store in chicago

What marketing research methods would you recommend to a retailer like Kmart to learn more about the consumer shopping experience in its stores and to better understand what

Develop an integrated marketing communication plan

Using an Australian organisation develop an Integrated Marketing Communication (IMC) Plan that will increase its brand awareness by 20%. Your IMC plan can be implemented in


Write a Review

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd