Estimating price elasticity of demand for grocery items

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Describe how cents-off coupons can be used as an effective device for estimating the price elasticity of demand for grocery items. Why do retailers and manufacturers offer such coupons in lieu of across-the-board price cuts?

Reference no: EM13967047

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Estimating price elasticity of demand for grocery items : Describe how cents-off coupons can be used as an effective device for estimating the price elasticity of demand for grocery items. Why do retailers and manufacturers offer such coupons in lieu of across-the-board price cuts?
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