Establishing a sound data and information infrastructure

Assignment Help Marketing Management
Reference no: EM13223037

You have been recently employed as the director of operations of a hotel. The hotel is in a relatively large city with many other comparable hotels in its vicinity. As part of your job, your responsibilities include:

  • Establishing a sound data and information infrastructure to support ongoing hotel operations.
  • Determining what data you should collect on an ongoing basis and how you should use that data to make effective decisions aimed at balancing high occupancy with high per-room profitability
  • Determining what information you will need to be able to effectively market your hotel
  • Establishing a basic monthly reporting infrastructure that will enable you to keep track of the key performance metrics

Create a Microsoft Word documentlisting three different operational functionsfor your hotel. Examples of hotel functions include setting daily room rates, attracting events (meetings, conferences, etc.), managing hotel material, etc.

-For each function, specify what data you would need to help you manage the function better

-how you would analyze the data (using one or more of the descriptive techniques)

-what type of data individual variables represent (e.g., interval)

-how you would tabulate or graph the data you collected for each function

-For example, to set daily room prices, you can use historical sales data to compute average daily prices, a measure of dispersion to estimate up-and-down volatility, and histograms to graphically illustrate occupancy rates associated with different price levels.

Reference no: EM13223037

Questions Cloud

Sources of innovation : "Sources of Innovation"
What you might do differently from a managers perspective : Discuss fully, the best strategic plan one of your employer's has (had) and the worst strategic plan one of your employer's has had. Do not name the organization, just use XYZ. Also, discuss what you might do differently from a manager's perspecti..
Explain the appearance of the solution : describe the appearance of the solution if drops of .01M AgNo3 had been added directly to the test solution and then centrifuged
What is the slope of a given short-run isoprofit curve : By analogy with household indifference curves, a short run isoprofit curve for a firm can be defined as the set of all combinations of wage rate and labor hired that yield a positive profit, so that for the short-run profit function f = P.f(L,K') ..
Establishing a sound data and information infrastructure : Establishing a sound data and information infrastructure to support ongoing hotel operations and determining what data you should collect on an ongoing basis and how you should use that data to make effective decisions aimed at balancing high occupan..
What is the ucl and lcl : Edwards Engineering has a new injection system for your countertop production line. Your process engineering department has conducted experiments and determined that the mean is 8.01 grams with a standard deviation of 0.03.
Explain the dissociation of the weak acid ha : Assume that the literature value for the heat of neutralization of a strong acid and a srong base is -56 Kj/mol. Use the following hypothetical values of delta H to predict the value of delta H for the dissociation of the weak acid HA and the weak..
Describe the make or buy option : How might a manager go about identifying the skills that the company will need in the future? (please be specific)
What are the advantages of using actual values : Five Debates over Macroeconomics Policy,  Economist John Taylor has suggested that the Fed use the following rule for choosing its target for the federal funds interest rate (r): r= 2% + p + 1/2 (y-y*) / y* + 1/2 (p - p*), Where p is the average of..

Reviews

Write a Review

Marketing Management Questions & Answers

  Explain the marketing mix

Explain The Marketing mix and What pricing strategy does Wal-Mart use and What pricing strategy does Wal-Mart use? How are they able to consistently generate higher profits

  Explain about fundamentals of marketing

Explain about Fundamentals of Marketing and Explain how changes in the environment affect marketing decisions

  Describing how a b2c website is used to manage customer

Describing how a b2c website is used to manage customer

  Valuate wal-mart''s comprehensive website

Valuate Wal-Mart's comprehensive website and Wal-Mart is moving more strongly into service areas such as its Ship to Site services

  Explain marketing mix elements product and place and price

Explain Marketing mix elements product and place and price and promotion and How does WalMart use each one in developing their marketing strategy

  Define is there a competitive advantage through distribution

Explain Is there a competitive advantage through distribution and Explain how distribution channel strategies can or have been used to create or contribute to a competitive advantage

  Explain global considerations paper

Explain Global Considerations Paper Based on your country risk analysis prepare a paper in which you explain how you would address Research and Development

  Explain video conferencing

Explain Video Conferencing and what are disadvantages of companies using video conferencing in doing business with other companies

  Explaiin is scenario for the ceo

Explaiin IS scenario for the CEO and What would the advantages and disadvantages of the system be

  Explain paypal''s business model - major drivers

Explain Paypal's Business Model - Major Drivers and why has it become such a success when other forms of digital cash have failed

  Explain metrics for e-business website

Explain Metrics for e-business website and Some examples of metrics could be number of visits each day to the site or look-to-buy rate

  Explain ebusiness and managerial decision making

Explain Ebusiness and managerial decision making and the impact of e-business technologies on effective managerial decision making

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd