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Doom the new product to failure

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Reference no: EM132191186

Jesse Jamison is the marketing manager for a regional division of Grease2Go, a major fast food restaurant chain. He is overseeing the introduction of a new meal designed to appeal to regional tastes. Since the decision was made to launch the product, he has regularly been consulting with people both inside and outside the organization in an attempt to identify anything that might potentially go wrong and doom the new product to failure. His considerable efforts at vigilance will probably significantly increase his chances of identifying ________ problems.

a. structured

b. simple

c. unstructured

d. routine

Reference no: EM132191186

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