Discuss how many channel members you will use

Assignment Help Marketing Management
Reference no: EM131256180

To correctly identify opportunities and threats to their product, marketing managers need to understand the marketing environment in which their products operate.

Choose a product or service and determine how to make it available to the end user. Using your textbook and the articles from the databases in the AIU library, develop a distribution system for the product or service that you have chosen.

Research

Give an overview of the following distribution channels:

Channel levels: Direct versus indirect distribution

Channel organizations: Conventional, vertical, horizontal, and multichannel marketing systems

Analyze your target market's needs, and explain what you know about your target market and what it wants from a channel of distribution.

Determine which of the following channel members you will use, and explain why:

Indirect: Retailer, wholesaler, dealer, manufacturer's rep, and so forth

Direct: Catalog, telephone, sales force, and so forth

Discuss how many channel members you will use (intensive distribution, exclusive distribution, or selective distribution), and explain why.
Recommend a channel organization (conventional, vertical, horizontal, or multichannel marketing system), and explain why.

Your report must include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA style, please visit the APA lab. The paper should be written in third person, which means that pronouns like "I", "we", and "you" are not appropriate. The use of direct quotes is strongly discouraged.

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 2-3 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 5-6 pages in length.

Reference no: EM131256180

Questions Cloud

Analyze the primary and secondary target markets : Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP.
Responsibilites of a manager of type of establishment : What is a "Green Hotel" and what are the responsibilites of a manager of this type of establishment?
Important in the hospitality industry : What are GenXer's and are they important in the hospitality industry? Why?
Simple concept-paid keyword advertising : Google built their business success on a simple concept-paid keyword advertising. Although advertising remains the primary source of Google revenue, the company has explored a number of other ventures, including the recent introduction of hardware..
Discuss how many channel members you will use : Discuss how many channel members you will use (intensive distribution, exclusive distribution, or selective distribution), and explain why. Recommend a channel organization (conventional, vertical, horizontal, or multichannel marketing system), and ..
Prepare journal entries to record of partners investments : K decker, S rosen , and E toso are forming a partnership.Decker is transferring $50,000 of personal cash to the partnership. Toso transfers to the partnership cash $9,000 accounts receivable $32,000 and equipment worth $39,000. The partnership expect..
Create a table and divide in categories : In a word document create a table and divide in 3 categories (Android Obesitiy, Gynoid Obesity and Waist circumference) add 2 pictures of people under each category anddescribe why do you think that body type match with that particular obesity typ..
Advantages and disadvantages of product layout : What are the advantages and disadvantages of product layout? - What are the alternative forms of work cells discussed in this textbook?
Which of the following is an advantage of a corporation : Which of the following events would be most likely to increase the quantity breakeven point, assuming other factors remain constant? Which of the following is an advantage of a corporation

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd