Differences between the new-product development process

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Reference no: EM131204774

1. Based on information in this chapter, identify major similarities and differences between the new-product development process at Google versus that found at most other companies.

2. Is Google's product-development process customer centered? Team Based? Systematic?

3. Considering the product life cycle, what challenges does Google face in managing its product portfolio?

4. Is there a limit to how big Google's product portfolio can grow? Explain.

5. Will Google be successful in markets where it does not dominate, such as social networks and app/entertainment stores? Why or why not?

Reference no: EM131204774

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