Development of product feature technology

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Reference no: EM1380596

Company X in the Marketplace imitation is one of three joined in a strategic alliance for the development of product feature technology. One provision of the association agreement restricts each member from licensing alliance developed features to companies outside the alliance. Company X has received licenses for two popular features as well as has been approached by a non-alliance company regarding licenses for those features. Now, Company X is struggling. A substantial emergency loan was occupied in the previous quarter and the firm is close to bankruptcy. The non-alliance company is contribution substantial amounts of cash for the features. What are ethical subjects facing Company X?

Reference no: EM1380596

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