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Promotional mix - This part of your comprehensive project will focus on promotion decisions.
1. Describe which elements of the promotional mix (i.e. Advertising, Public Relations, Sales Promotion, Personal Selling) you would choose for your product or service.
2. Provide some rationale for the elements you chose. Please choose advertising, sales promotion and personal selling.
Distribution plan - This part of your comprehensive project will focus on distribution decisions.
1. In the consumer market, describe the marketing channels that you would make use of (i.e. Direct, Retailer, Wholesaler, Agent/Broker).
2. Provide your rationale for the above.
Using your chosen company's domestic environment identify its economic environment and compare and contrast it using Rostow and Galbraith (see lesson plan and resources)
Would this ad be offensive or demeaning? If yes, why and to whom, What is the promise of benefit offered by the ads headline
solve the following problems pertaining to capital-investment analysis.a. the k. wilson company must purchase a new
Please find an article published in the last three years on the same topic or the topic of physician's acceptance of advertising in today's environment.
Is digital marketing the way forward in marketing - review of the contemporary literature the topic area: digital marketing.
Please watch the guided video first, do some research on iPad Pro as well as briefly analyze the general market potential (tablet computer market), competitions, and sales potential of the product. Then answer the question "How likely do you think..
How does the market demand curve change (as a function of marketing expenditure) during recession
Explain What are the essential components of a marketing plan and The decision to reduce the price of a product can be promoted in marketing campaigns
hospital emergency department continue to be used as a source of primary medical care by large numbers of the medically
1.prioritize the main steps that the u.s. needs to take in order to develop a prudent health policy plan for the
Develop an integrated marketing communications plan which co brands one event with one chosen sponsor (Sofitel Hotel Melbourne ). This communication plan must additionally address issues such as ambush marketing
Describe Mobile Commerce and Discuss the major inhibitors and barriers of mobile computing and m-commerce
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