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Please complete this week’s assigned readings and watch this week’s video lectures before attempting to complete the assignment. Your response should be a maximum of 250 words reflecting on one of the two prompts below. Please ensure your response adheres to the word count of 250 words or less to ensure points are not deducted from your overall assignment grade.
(1) How would you describe Rapha's positioning strategy?
(2) How should Rapha adapt its strategy and business model to the US market? For example, should Rapha try to court female bicyclists as well? Or should it stick to roughly the same demographic target as in Britain?
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